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What is a Rent Concession? A Guide to Attract & Retain Tenants (2025)

What is a rent concession? It’s the landlord’s version of a handshake deal sweetener, only much more strategic. In 2025, with renters shopping around harder than ever, concessions can be the hook that turns browsers into long-term tenants. Let’s look at what they are, why they work, and how to offer them smartly! Quick Takeaway Rent Concession Type Purpose When to Use It Pros Risks Free Rent Fill the vacancy quickly Lease start Fast attraction, clear Short-term revenue loss Rent Reductions Lower monthly cost Lease start/midterm Attract long-term tenants Reduced income Fee Waivers (application, pet) Cut upfront costs At the lease signing Lower financial barrier Minimal income impact Broker Fee / Moving Assistance Ease moving expens

Jul 22, 2025

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